William Hill Oversized Dart

Oversized Dart

The brief

We received a call from William Hill who had very little time in which to find a giant dart for a promotional photoshoot. They wanted one so that the World Champion Darts player, Gary Anderson, could have his photo taken holding it to publicise the upcoming 2017 darts championship. The shoot was a week away and was to take place on the River Thames.

Thanks for getting the dart to us so quickly. Gary Anderson (The darts world champion) loved it so much that he took it home with him.

Tony Kenny – Head of Sponsorship PR William Hill

Prop process images

  1. Gary anderson posing with giant dart prop and cup.
  2. Dart player gary anderson posing for photo with giant dart prop.

The Process

We took a dart and looked at its constituent parts. We then drew these parts in AutoCAD and milled the barrel and shaft of the dart in a high density modelling material known as chemi-wood, and we milled aluminium for the point and flight support. We cut the flight from polypropylene plastic and printed the logo onto a gloss laminated self-adhesive vinyl which we applied to the plastic flight. Then we painted the shaft with the William Hill logo colour blue and finished this with a gloss lacquer.

Project Image

Man holding a giant prop dart facing the camera.

The Result

With a short lead time we managed to produce a prop that the client really loved, and World Champ Gary Anderson is reported to have taken the dart home with him after the photoshoot because he too loved it so much.