You finally did it. You opened your very own retail store. Congratulations.
But that’s the easy bit done. Now you have to make that store a success, and that’s all about bringing customers to your door.
But how can you do that? What can you do to make your bricks and mortar retail store stand out and attract customers?
Let’s have a look.
Know your competition
It’s unlikely that you have opened up a retail store that is without competition and to become a success, you need to get ahead of the game. The first step in doing that is to know your competition inside out. What makes them a success? How do they attract customers? What aren’t they doing that you could do?
If you can beat the competition, you can attract customers from them.
Look the part
No one wants to walk into a store that looks like it’s endured the blitz. So spruce up your storefront to attract customers. Don’t be afraid to advertise outside either. When you walk down the street, how many signs directing you towards a certain retail store do you see?
Make the most of retail displays too. We can help with that. A good retail display will show your products off at their best and bring people through your door. We guarantee it.
The average consumer spends around 30 seconds looking at an item they would like to purchase before moving on. This means that the merchandising of your retail store has to be absolutely top-notch in order to attract customers and keep them engaged and interested in what you’re selling. That’s where display props come in! A shop window display can bring life and energy to your retail store and make customers excited about what you have to offer, resulting in higher sales, increased foot traffic, and happier employees. Using engaging display props will ensure that your retail store stands out from the rest!
Offer something for free
Okay, okay, this does sound a little backwards. You’re trying to make money after all. But sometimes to get customers through the door, you need to give something away for nothing. You could perhaps give a free giveaway with every purchase over a certain price. Or maybe you could give away prizes to first-time customers. It gets people shopping, and most importantly, gets them in your store!
As we said, here at Spur Creative we can help create retail displays that help customers imagine themselves with your product. We have a wealth of experience doing it too. To learn more... get in touch.