How Rich is Mario? | Salaries, Taxes and the Value of Fictional Currencies

Everyone knows Mario collects gold coins. In this economy, you can’t blame him – but how much are they actually worth?

Can we take that knowledge and find out how much he’s made over the years and what his yearly salary even is?

The answer is: “We’ll at least try”.

So, we took a very serious, analytical approach (conversion rates, Brooklyn state insurance taxes, how subletting in the Mushroom Kingdom works, etc) to find out just how much Mario made per game, and how lucrative his coin collecting side hustle really is.

mario is rich

Who is Mario, really?

Perpetually both 24 and 25 years old (Independent, 2016), Mario Mario is a carpenter-turned-plumber that grew up in Brooklyn, New York. He is the brother of fellow plumber Luigi (or more accurately, Luigi is the brother of Mario) and is also madly in love with Princess Peach, ruler of the Mushroom Kingdom.

The character profile that Nintendo made for him in 1993 (Press the Buttons, 2016) described him as adventurous (“He’s always ready to pack up his bag of tools and head off into the unknown”), curious (“He has always managed to retain a child’s wide-eyed curiosity and inquisitiveness”) and tolerant (“He has seen too many things in his travels to be narrow-minded”). That’s a long sentence; almost as long as the list of what Mario does for fun when he’s not saving the kingdom. 

His hobbies include go-karting (1), partying (2), shooting some hoops (3), performing in Olympic events (4), providing patients with unprescribed pills (5) and transporting deadly bombs through the Vietnam jungle (6). These past-times have landed him the honour of appearing in more video games than anyone else. 

Financial breakdown, pre-coins


We don’t have access to the earnings of professionals in the Mushroom Kingdom, unfortunately. Instead, let’s assume Mario gets most of his plumbing work in his hometown of Brooklyn, New York. 

According to our research and at the time of writing, the average plumber in the NY borough makes $55,664 (Indeed, 2019), which is actually 9% below the national average. It’s a good thing that his girlfriend Peach was ranked 15th in a previous Forbes rich list (Forbes, 2007).

Maybe her kingdom has more relaxed taxes in place, but we’re playing by Brooklyn’s rules and our number-crunching leaves Mario with $3,381 a month after-tax.


While he grafts in Brooklyn, he actually lives in the Mushroom Kingdom. I know what you’re thinking, ‘what a commute that is!’. Well, with the transporting qualities of warp pipes, he can travel between the New York borough and his girlfriend’s kingdom in a heartbeat. 

(Source – Mario Wiki)


Based on its appearance in Paper Mario (2001), Mario’s red-and-green themed house is located just west of Princess Peach’s Castle. That fact, combined with it having a massive basement that was built by Luigi so he could hide his diary there (AV Club, 2015), you might be thinking that Mario has one hell of a mortgage to pay. 

Think about it, though: would Peach really make him pay for it? Not a chance. She’s a billionaire with a heart of gold – he’s staying there rent and mortgage-free. At least this makes the 9% below average pay a little easier to swallow.

Determining the value of the gold coin

We’ve searched far and wide, but we can’t find any Mushroom Kingdom to GBP currency convertor, so we’ve had to put some work in. However, the truth is – not much is consistent in Mario.

For example, one way to determine this could be to work out the value of the gold coin based on its size compared to Mario. For content as serious as this, we simply weren’t happy with this approach though. Not only the coins but Mario himself (, 2015), frequently changes size. Take, for example, this screenshot below from New Super Mario Bros (15th May, 2006) for the Nintendo DS.

According to this image, Mario is roughly the same size as a gold coin. Even when we look at the largest gold coin ever made, they still only get as large as 21 inches in the case of the Canadian “Big Maple Leaf” (BBC, 2017). Even accounting for his hat, this would still have Mario at approximately 22.5 inches – and that would give each coin a value of £3.3 million! However, according to various reports, Nintendo has confirmed that he has a height of 155cm – with a BMI of 37.0, in case you were wondering. 

We even considered using one of the most consistent elements of Mario games – 100 coins get you an extra life – to work out the value of a single coin by working out the value of human life and dividing it by 100. However, we weren’t happy with this. Luckily, during our research stage, Super Mario Maker 2 came out. From what we could gather, the Mushroom Kingdom economy has faced some Brexit-style rollercoastering since the plumbers first video game outing, so we decided to use this as an up-to-date gauge of the coin. 

We needed an anchor to base our different currencies around; something that you can purchase with both gold coins and with real money like pounds or dollars.

In the recently released Super Mario Maker 2, you’re tasked with building a castle using gold coins that you raise by playing levels. However, the cost of building a castle has too many variables attached to it to be a reliable anchor. We wanted something on a smaller and more manageable scale, so we can establish that conversion rate and then build up. It turns out, the stained glass window that is now synonymous with Princess Peach’s castles over every game, was perfect for this.

Clocking in at 2,000 coins, if we found out how much the stained glass window would cost in real life, we could divide that by 2,000 and then we’d have the exact conversion rate for pounds to coins!

To work out the size of the window, you can use the canon height of Mario (5 foot 1 inch) and use pixels as a measurement. By working out how many pixels tall Mario is, we know that many pixels equal 5 foot 1 inch. For example, if the window was exactly twice the same size in pixels as Mario, then we know the window is 10 foot and 2 inches tall.

Some complex maths later – which YouTuber Matthew Patrick worked out here if you want to see some of the inspiration for this content – you can work out that the size of the window is actually 11.7 square feet. 

We need a bit more information than that to ask for a quote from real stained glass window providers, though. So, we sent them this image to the left, which was taken from the recent Mario game and edited slightly to highlight the individual pieces necessary.

Close analysis reveals that there are only 93 pieces involved in that particular window, which makes it fairly simple compared to some of the stained glass windows normally produced. As these are mostly large, they wouldn’t require precision cutting which will reduce the price even further. We also requested the best quality glass (if you were the literal ruler of a kingdom, wouldn’t you, too?) and asked for the price to include installation and framing. 

With all that information, I felt confident going to real stained glass manufacturers to ask for a quote. I sent the email below to several different producers, knowing full well that this wouldn’t appeal to everyone since I’m not actually going to buy the window myself.

The fantastic team at Leadbitter Glass got back to me rapidly and gave me the price of £2,200 for production and installation, including VAT.

Finally, an anchor has been established to find a conversion rate between gold coins and pounds sterling.

£2,200 (window in pounds) ÷ 2,000 (window in gold coins) = 1.11

There we have it; one single gold coin is equal to £1.11!

That seems a little low though, right?

Well, yeah, to an extent. A gold coin being worth just over one pound seems unrealistic – in our world. That’s because, for us, gold is rare and that is what drives its value up so much. If gold was everywhere, it’s price would be drastically lower. Do you know where gold is everywhere? The Mushroom Kingdom.

No wonder the price is so low – you can barely turn around in Peach’s domain without knocking into a gold coin – and you think that’s gonna be valuable? Not a chance.

mario suit shopping

This actually lines up with other games, too. In 2017’s Mario Odyssey, Mario could buy a full black suit (including a white shirt, tie, blazer, pants and white gloves – for some reason) for just 150 gold coins. Multiply that by 1.11 and the suit comes in at just under £170, which sounds about right for a full suit!

How much did he make per game?

Luckily, this was something we didn’t have to work out ourselves – as much as we’d like an excuse to bust out the classics again. Game journalism site Kotaku shared this spreadsheet which collects not just the total coins from each game, but per level. 

That means we can work out exactly how much money Mario made per game and per year, and using the currency calculator on National Archives, we can even adjust for inflation. Below, you can find a breakdown of the games from the 1980/90’s and then 2000/10’s.

*  Super Mario Bros: The Lost Levels was first released in 1986, but didn’t release in Europe until 1993. For this reason, we have dated it as 1993, but have used the inflation rate of 1986.

For the record, we have excluded two games from the data below. As Mario Odyssey and New Super Mario Bros 2 have drastically more coins per game due to different mechanics and choices, we decided that they would skew the figures and impact the integrity of the results. 

The results!

Now we know how much money he would have made from each game, we can combine that with his plumber earnings to see how much money he’d have to spent per year. 

  • Total earnings from the games: £118,655.19
  • Total earnings from the games divided by years since debut: £3,707.97
  • Plumber salary (converted to pounds): £44,633.07     £46,139.89
That means that, per year, Mario is earning…

Peach is really pulling her weight in this relationship then.

Is that more than you thought he’d be making? Less? Did you just think you’d never have to wonder how much a fictional plumber from Brooklyn made, including his coin-collecting side hustle? Neither did we, but we’re glad we did now.

If you enjoyed this article, make sure you share it with friends and – hey, if you want some props made, we know a pretty good company called Spur Creative that will help you out. You can check out their services here, although determining the financial breakdown of a fictional character isn’t something widely on offer – yet…

62 Inspiring Theatre Quotes

  • “All the world’s a stage and most of us are desperately unrehearsed.” – Seán O’Casey
  • “Exit, pursued by a bear.” – William Shakespeare
  • “That’s how we stay young these days: murder and suicide.” – Eugène Ionesco
  • “Theatre is a sacred space for actors. You are responsible; you are in the driving-seat.” – Greta Scacchi
  • Never fear, Brooklyn is here – Newsies
  • “I regard the theatre as the greatest of all art forms, the most immediate way in which a human being can share with another the sense of what it is to be a human being.” ― Oscar Wilde
  • “Unfinished work invites tampering, while polished, mature work seals its integrity.” – Robert McKee
  • “I’m really very sorry for you all, but it’s an unjust world, and virtue is triumphant only in theatrical performances.” – W.S. Gilbert
  • “Death does not discriminate between the sinners or the saints” – Hamilton
  • “How hard is it, when everything encourages us to sleep, though we may look about us with conscious, clinging eyes, to wake and yet look about us as in a dream, with eyes that no longer know their function and whose gaze is turned inward.” – Antonin Artaud
  • “Happiness was useless to me. It was heartache that filled my purse. What happy man has need of Shakespeare?” – Jennifer Donnelly
  • “Oh if life were made of moments, even now and then a bad one, but if life were only moments then you wouldn’t know you had one.”- Into the Woods
  • “I believe that in a great city, or even in a small city or a village, a great theatre is the outward and visible sign of an inward and probable culture.” – Laurence Olivier
  • “Winfred, never confused efficency with a liver complaint.” – Mary poppins
  • “Acting is a sport. On stage you must be ready to move like a tennis player on his toes. Your concentration must be keen, your reflexes sharp; your body and mind are in top gear, the chase is on. Acting is energy. In the theatre people pay to see energy.” – Clive Swift
  • “Masquerade, paper faces on parade. Masquerade, hide your face so the world will never find you.” – Phantom of the opera
  • “The theatre is certainly a place for learning about the brevity of human glory: oh all those wonderful glittering absolutely vanished pantomime.” –Iris Murdoch
  • “Theatre is the art form of the present: it exists only in the present, and then it’s gone.” – Simon McBurney
  • “A creative and artistic home is what I’ve been looking for in the theatre.” – Kenneth Branagh
  • “The theatre was created to tell people the truth about life and the social situation.” – Stella Adler
  • “Great theatre is about challenging how we think and encouraging us to fantasize about a world we aspire to.” – Willem Dafoe
  • “With theatre, you have to be ready for anything.” – Willem Dafoe
  • “Musical theatre history is littered with bad reviews for now classic pieces.” – Andrew Lloyd Webber
  • “Take me for what I am, who I was meant to be.” – Rent
  • “My real training as an actor was when I started doing theatre.”- Steve Buscemi
  • “Make them laugh, make them cry, and hack to laughter. What do people go to the theatre for? An emotional exercise. I am a servant of the people. I have never forgotten that.” – Mary Pickford
  • “The greatest thing you’ll ever learn is just to love and be loved in return.” – Moulin Rouge
  • “Theatre is a series of insurmountable obstacles on the road to imminent disaster.” – Tom Stoppard
  • “Everything happens every night for this audience, and it’s a very special occasion to come to the theatre.” – Roger Rees
  • Then everyone leaves, and you are left, each night, to your own devices with a crowd of interesting people – most of whom you don’t know – sitting in the dark.” – Anna Deavere Smith
  • Actors are all about entrances, but writers are all about exits.” ― Vincent H. O’Neil
  • “If you want to change something by Tuesday, theater is no good. Journalism is what does that. But, if you want to just alter the chemistry of the moral matrix, then theater has a longer half-life.” ― Tom Stoppard
  • “All the world’s a stage, And all the men and women merely players; They have their exits and their entrances, And one man in his time plays many parts.” –William Shakespeare
  • “We have freedom of speech, but you got to watch what you say.”- Viola Spolin
  • “It’s time to trust my instincts, close my eyes and leap!” – Wicked
  • “Theatre exists only because it is overwhelming because its acting is astonishing. Where a theatre and its acting are merely ‘good,’ merely ‘correct,’ merely ‘in the proper style,’ theatre dies a slow death.”  – Robert Cohen
  • “Well, we can’t all come and go by bubble!” – Wicked
  • “The theatre, when all is said and done, is not life in miniature, but life enormously magnified, life hideously exaggerated.” – H. L. Mencken
  • “You need three things in the theatre — the play, the actors and the audience, and each must give something.”   -Kenneth Haigh
  • “Wow, you mean the bible is actually a trilogy and the book of mormon is return of the Jedi? I’m interested.” – The book of mormon
  • “Coughing in the theatre is not a respiratory ailment. It is criticism.” – Alan Jay Lerner
  • “The theatre is so endlessly fascinating because it’s so accidental. It’s so much like life.” – Arthur Miller
  • “In the theatre the audience wants to be surprised but by things that they expect.” – Tristan Bernard
  • “Now life has killed the dream I dreamed” – Les Miserables
  • “The theater is a great equalizer: it is the only place where the poor can look down on the rich.”  – Will Rogers
  • “Don’t think you’re funny. It’ll never work if you think you’re funny.”George Abbott
  • “The thing that makes a creative person is to be creative and that is all there is to it.”- Edward Albee
  • “Acting is a matter of giving away secrets.”- Ellen Barkin
  • “Tell me and I’ll forget, show me and I may remember, involve me and I’ll understand.” – Chinese Proverb
  • “Whatever you do kid, always serve it with a little dressing.” – George M. Cohan
  • “To be a character who feels a deep emotion, one must go into the memory’s vault and mix in a sad memory from one’s own life.” -Albert Finney
  • “It is not theatre that is indispensable, but something quite different. To cross the frontiers between you and me.” – Jerzy Grotowski
  • “Actors are the only honest hypocrites.”- William Hazlitt
  • “If you cast wrong, you are in a lot of trouble.” – Paul Mazursky
  • “Drama – what literature does at night.” – George Jean Nathan
  • “The most precious things in speech are pauses.”- Ralph Richardson
  • “The theatre, like the fresco, is art fitted to its place. And therefore it is above all else the human art, the living art.”- Roman Rolland
  • “I want to make the audience laugh and cry within ten seconds, to show just how close those emotions are.” -Neil Simon
  • “A talent for drama is not a talent for writing but is an ability to articulate human relationships.” -Gore Vidal

The Path to Becoming a Prop Maker

At this stage you might be wondering ‘what does a prop maker do?’ or maybe you already know, but, you’re looking for more information on how to become one or what the job entails. This guide will cover everything you’ve wondered about prop makers. We have extensive experience that enables us to provide you with everything you need to know.

What is a Prop Maker?

A prop maker will create anything from replica gaming weapons, giant props of food or life size props for theatre productions. Prop makers work with a variety of different materials and their methods are constantly changing as each new prop challenges their skills and ability to create real life looking props. Prop making is an art which needs patience and the ability to be extremely creative.

Day to day, prop makers usually work in a workshop, theatre studios or at a TV or film studio. Day to day, you’ll be discussing the props that need to be created, creating plans and sketches as well as detailed designs and detailed research if creating replica designs. You’ll be using different materials and a multitude of tools and machinery. You may also be required, not only to create, but also to repair props.

Prop Making Courses

 Wondering how to Become a Prop Maker? There are a few routes you can take. There are many apprenticeships around as well as university courses; it’s completely down to personal choice as to what route you take. Some prop makers have made it into their dream career without attending an apprenticeship, college or university and instead have achieved so through hard work, connections and self entrepreneurial qualities. It is always a good idea to get in touch with a prop company and offer to work on a voluntary basis for a few weeks, proving your worth and making good connections along the way.

Prop Maker Apprenticeship

There are many apprenticeships that become available throughout the year in regards to prop making. The National Theatre has had an apprenticeship programme running since 2011, you can also find opportunities on the National Careers website. 



To get into university and on a path that will enable you to become a prop maker, you’ll typically need:

  • 2-3 A levels to get onto a degree course
  • 1 A level to get onto a foundation level
  • A foundation diploma in art & design

To become a prop maker you may decide to take a foundation degree in:

  • Prop Making
  • Art & Design
  • Scenic Arts
  • Production Arts



You can go to college and complete a variety of courses there in order to get some of the skills needed for prop making. Just a few examples of the courses you could take are:

  • Level 2 Diploma in Art and Design
  • Level 2 Certificate in Carpentry
  • Level 3 Certificate in Creative Craft
  • Level 3 Diploma in 3D Design and Crafts

Entry requirements:

  • 2 or more GCSEs at grades 9 to 3 (A* to D) for a level 2 course
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) for a level 3 course

Prop Maker Vacancies


There are many prop maker job vacancies online.

You can use any popular jobs posting websites such as Indeed, Total Jobs, LinkedIn as well as National careers to find opportunities within the prop industry.

Do you have what it takes?

It takes a special person to create props; you’ll need to be adaptable and explorative.

Skills Needed to Create Props

The great thing about being a prop maker is that no job is ever the same. This also means that you’ll need a different set of skills each time you create a new prop. The prop industry is constantly developing and so will you. Below are some of the many core skills that you’ll need.


Carpentry involves constructing and repairing structures made from woods and various other materials. Carpentry involves mechanical skills such as use of tools and machines. This can involve anything from power saws to drilling and remodelling. You will also need maths skills to measure materials, work out angles, scale objects, work out volumes and mass. You’ll also need to utilise your maths skills for calculating costs and estimates.

Carpentry also involves a certain degree of critical thinking and problem solving. Prop making does not always go to plan and you’ll need to think on your toes as well as strategically. Critical thinking will also help you with the design, layout, time management and planning of your prop creation.


Sculpting involves the transformation of any solid materials into any form or shape. Making sculptures takes a lot of patience. Sculpting may be done with materials such as clay, polystyrene, wood and metal. Sculptors will need to carve, chisel and model their materials into a finished sculpture, and often bearing in mind how the finished piece will be moulded, making sure to minimise any undercuts that can be time-consuming and costly in the moulding process.

Moulding & Casting

Moulding is a process that is used extensively in prop making, especially when multiples of a prop are required. Moulds can be made with silicone, fibreglass or plaster and some moulds are more intricate than others, but a knowledge of this process is invaluable. Once a mould is created, casting can take place. Materials used to cast in to moulds are fibreglass, also known as GRP: Glass Reinforced Plastic, or Jesmonite, otherwise known as GRC: Glass Reinforced Concrete, or polyurethane foam, often used to bulk out and strengthen a cast that has been rota-moulded or to give a soft finished prop rather than a solid, non-malleable one.


There are many forms of painting, each entailing their own skill necessity. Painting props requires special attention to detail in order to enhance the realism of the props. You may be required to paint a prop that needs to have a glossy smooth finish or a textured prop that required you to paint over materials to create a certain effect. Anything that is seen in nature can be replicated with paint effects. The painting of a prop is the last process, and the knowledge and skill of the painter makes all the difference in what level of quality the finished prop has.


There are different types of welding; the ones mainly used in prop making are MIG welding (Metal Inert Gas) and TIG welding (Tungsten Inert Gas). MIG welding is easier to learn compared to learning how to TIG weld. Welding is used across a variety of prop types and it is an invaluable skill to have.

Computer Design

As well as drawing up designs, you’ll also be required to create digital designs. Computer aided design is used to create detailed designs prior to prop making. The design will factor everything from measurements, paint, materials needed and the overall look. These can be shown to the clients for approval as well being used as an aid to create the prop when the time comes.

Soft props & upholstery

Soft props are props made using fabrics, foam, card and anything that results in a soft feeling prop. A puppet made using fabrics and foam is a good example of a soft prop.  Weapons cast in silicone rubber or polyurethane foam are another. Upholstery is used when you are looking to cover a prop with material; this can be anything from creating an antique looking chair to creating a soft backdrop.

Prop Maker Salary

So you’re wondering ‘how much money does a prop maker make? Like most artistic and creative roles, it’s hard to completely define how much people in these professions earn. Earnings may depend on where you work, the size of the company and how in demand your job is.  Below are some broad averages in terms of salary:

Position Salary
Starting Salary £15,000 a year
Self-Employed £85 – £250 a day
Mid – Senior Salary £25,229 – £53,469 a year

Prop Maker Jobs

Model Making

Model making jobs requires real attention to detail. A model is often smaller than the object it represents. Many people like to collect model figures so many businesses, film companies or gaming companies like to make models of popular characters. Models are also often used within architecture, product and theatrical design.

Set designer

Set, production or stage designers are in charge of creating the overall look of a theatre, television or film production. Set design jobs are such an important part of telling a story, the set needs to fit the story and aid the actors in their roles.

Prop Maker

You could work as a prop maker over a variety of different industries or become a prop maker within a workshop. If you work in a prop workshop you’ll be creating props for a variety of different customers such as film, theatre, business, retail and many others.

You’ll need to be adaptable and have a really wide set of skills in order to fulfil clients prop requests. They may provide you with a rough idea of the type of prop they’re looking for but you’ll then need to go away and decide on the best method and materials to use. You could be creating anything from theatre props, film props to window display props.

The great thing about being a prop maker is that it can take you into many roles. There are always new and exciting designs to create and you can always be creative. These skills are also very transferable across many different artistic and creative sectors so you’ll have many options. No day is ever the same as a prop maker, so if you’re looking for a job that enables you to be innovative and adaptable, prop making could be the profession for you.


17 Unexpected Things you didn’t know about your Favourite Horror Films

1. The Exorcist (1973)

Paul Bateson played a radiologist’s assistant in The Exorcist. He was a convicted murderer who dismembered and killed gay men in the late ’70s.


2. Alien (1979)

The actors were not informed that the xenomorph was going to explode from Kane’s chest. This enabled genuine reactions from the cast. Veronica Cartwright even passed out.


3. Psycho (1960)

It was the first movie to ever show a toilet being flushed.



4. Poltergeist (1982)

Four of the cast in the original film died within six years of the film’s release data. One of those was Heather O’Rourke (the girl in the gif) and because of this, the belief that the film was cursed arose.



5. Night of the Living Dead (1968)

The Night of the Living Dead was shot in black and white. This means that they didn’t have modern film challenges to make the fake blood look realistic. When Karen Cooper (Kyra Schon) takes a bite of her dad’s flesh, she’s actually biting into some leftover lunch.



6. The Silence of the Lambs (1991)

Anthony Hopkins was only on camera for just under 25 minutes. He was barely in the movie but he still took home the Oscar for Best Actor that year.




7. The Shining (1980)

The carpet is the same design in The Shining and the second floor landing of Sid’s house in Toy Story.




8. The Amityville Horror (2005)

The cast and crew of The Amityville Horror kept waking up at 3 am while filming. That’s the same time the original murders took place.





9. Split (2016) 


James McAvoy broke his hand while filming Split in 2016. The incident occurred after he hit a door that he thought was fake. It was actually solid metal.





10. The Conjuring (2013)


During filming, Vera Farmiga experienced several instances of paranormal activity, including finding claw marks on her thighs.





11. Get Out (2017)


It’s no secret that Get Out has many references about American slavery. The teacup is symbolic to slave masters that summon house slaves using teacups.

The use of a silver spoon can be seen as meaningful because of the term “born with a silver spoon in one’s mouth”.






12. The Cabin in the Woods (2012) 


Jules kisses the wolf head on the wall. The wolf’s tongue was covered in powdered sugar to make it look dusty but also to make the scene more tolerable for Anna.






13. Saw (2004) 


Saw was actually inspired by a news story. The idea came about when James Wan saw a news report that described a man who would break into people homes and tickle the feet of sleeping children.

Once the man in question was caught, he revealed that he was forced to do it by someone else & was sent a jigsaw piece. This is where the idea of the jigsaw killer forcing characters to do unthinkable things flourished.






14. Halloween (1978) 


Due to its limited budget, the prop department used the cheapest $2 mask they could find in the costume store.


That mask happened to be of the Star Trek actor William Shatner. They spray-painted the face white, teased the hair out and reshaped the eye socket.






15. The Shining (1980)


Stanley Kubrick created all 500 pages with the words “all work and no play makes Jack a dull boy”. Kubrick didn’t go to the prop department with the task and instead, he used his own typewriter to make the pages.







16. Candyman (1992) 


Real bees were actually put into lead actor Tony Todd’s mouth while shooting the finale.







17. The Badadook (2014) 


The Babadook is a gay icon. It started at the end of 2016, when a Tumblr user started a thread about how he thought the Babadook was gay. The joke lead to the Babadook becoming a symbol for Gay Pride month in parts of America.







How to Attract Visitors to your Exhibition Stand

Exhibitions are a fantastic marketing platform that enables you to leave an impression and interact with your target audience. You want attendees to notice you and in a busy exhibition venue, you’ll need to stand out. To gain valuable leads you’ll first need them to stop at your stand and then have them there long enough to engage in constructive conversation.

Exhibitions and trade shows are extremely important for attaining leads but it’s equally important that you aren’t too sales heavy. It’s a place to be creative and really show off your amazing brand and employees.

Stand Out

You’ll need to portray your brand in the most eye catching way possible. Blending into the background is the last things you want.

If you’re all about innovation, you may want a LED video wall screen to showcase this. A digital screen can be a really eye-catching feature and a fantastic way to display demos, promotions or just something fun. According to 48% of exhibitors, an eye-catching stand is the most effective method for attracting attendees.

If your brand focuses on being environmentally friendly, you may go for a smaller, more natural stand. Using AstroTurf grass, wooden boxes, potato sacks and a plant filled wall would reflect your eco brand identity.

The stand has to fit with your brand and values. 83% of exhibitors believe expanding on brand awareness is a high priority objective at an exhibition. People need to immediately identify your brand personality, so it’s crucial that you get this right.

Exhibition Stand

Use Props

Props are another great visual element that can be used to attract the attendee’s attention.

You can use large or smaller props, however at an exhibition or trade show you may want to go large. A large prop will grab attendee’s initial attention and may even be the show stopper of the event.

Spur Creative Workshop made a magic tap for The Boat Show; the tap appeared as though it was suspended in mid air, being supported by the force of the jet water. They used a submersible pump to keep the flow of water coming from the tap spout and to also help the illusion.

Exhibition prop

If you have any characters that are associated with your brand or product, it’s definitely worth recreating them as a prop. Zingy, the orange character associad with EDF energy became popular when he featured in a series of their successful adverts. Recreating Zingy as a real life size prop would work successfully in an exhibition space to attract visitors.

Spur Creative created two game characters for Microsoft’s new game Sea of Thieves.

The sculpts were used to promote the new online platform at a video gaming conference in Los Angeles.  The use of sculptured props were a success, hundreds of gaming fans had their picture taken with the sculpts and it captured many other gamers attention.

43% of exhibitors spend between £500 and £2000 on their exhibition displays per year. 21% of exhibitors at smaller exhibitions spent between £100 – £500 on their displays.

Of course the cost depends on the size of your business, what shows you want to participate in, how large your spot is and if you want to integrate expensive technology.

However, whatever the budget, the below image breaks down the percentage of budget you should be spending in each area.

Give Them Something for Free

Giving away free things is often an underrated method. You can attempt a more traditional method of giving out things like pens and notepads with your branding on, but everyone has seen this a thousand times over. Plus, no one is jumping at the chance of a free pen.

We mentioned earlier that if you’re values are in line with being eco-friendly, you may have a wall of tiny plants as part of your display. This is where you take this creative idea further; why not let visitors take a small plant home?

The branding can still be on the pot but it also encourages them to come over and interact with your stand. Plus, if they identify with your environmentally friendly brand, they’ll definitely be up for a free plant to nurture.


Interactive Games

Using interactive games to draw people in can go hand in hand with giving them a free gift. Why not make them work for it?

You don’t just want people to notice you, come take a free gift and go (although that’s still great) you want to aim for people to come over, play a game, spend some time, engage in conversation and then take a free gift. This process gives a much larger scope for attaining leads and ensuring you get chance to portray your message and also your brand personality.

Not to mention games are fun, make sure the game is on brand and that it’s in line with the message you want to convey. McVities recently used an interactive experience where two consumers were required to work together to operate a model crane.

The aim was to grab a giant Mcvities ‘prize’ nibble, each prop nibble providing a prise. This campaign was an effective way for consumers to interact and win prizes associated with their brand, far more successful than just taking a free pack when passing by.

Train Your Staff for the Event

Training your staff that will be manning the stand is vital. Your staff’s behaviour is just as pivotal to the success of the stand as the design is.

You need to look the part and be the part. 85% of an exhibitions success lies within the performance of the staff.

If you feel like your employees don’t fit the part, or you don’t have enough time to train them, you can always get promotional staff to fill in. They’re great for attracting and opening up conversation with attendees.

You can even use them for specifically ‘pitching’ your brand or just to get people interacting with your stand. That gives you more time to have deeper conversations with those who are looking to find out more about you.

It’s also worth hiring promotional staff if you’re holding an exhibition in a country that is not your first language. Promotional staff will approach situations with the appropriate dialect for that specific country.

There are many ways to attract people to your exhibition stand, but not all of them will work for you. It’s important to know the message you want to put out at these types of events and only then can you use these methods to enhance it.

Exhibitions are a really great way show off your business and have fun doing so. This may be the only chance attendees get to see something physical that they can associate with your name.

Make it memorable and don’t be afraid to go big or be different.


Prop art in Theatre (Infographic)

Props play a crucial role in provoking viewer’s emotions and heightening performance.

Theatre props are anything movable or portable on a stage which is distinct from the actors, costumes and scenery. The use of props in British theatre has come a long way since they were first introduced in the 13th century.

In an age where everything is digital there is something special about humans using only themselves and props to tell a story. It is this element that has helped theatrical productions continue to play a significant role within British culture for thousands of years.

Props help scenes become more realistic and assist in guiding the viewers’ imagination. Some may argue that props and the design behind them are often underappreciated.

They not only help the viewer identify the character that is being displayed but also help the actor get into character – much like how wearing a suit may help a professional get into a business mind set.

Props have the power to take us back and become engrossed in stories that were centuries well before our time.

They often become a part of a character and therefore develop into a vital association with that particular story. These props can often become highly valued collectables.

Robby the Robot from Forbidden Planet first made his film debut in 1956 and later went on to appear in The Twilight Zone and The Addams Family. The robot became the most expensive prop ever sold at auction when it reached $5.375m.

This was closely followed by the Aston Martin that appeared in the James Bond film Goldfinger and Thunderball which was sold for $4.6m.

Props are much more than just an object to assist the eye. We put meaning into objects and use them symbolise and communicate stories.

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How replica props can add value to your business

prop in window

Trying to make your company stand out is a common issue. Whether it’s a small business trying to break through in a new industry, or multi-national company looking for new ways to draw in more customers, getting noticed is something which all business strive for. One of the most popular methods successful businesses use to get noticed is with visual imagery as a form of advertising. Visual advertising comes in many forms; however we’re going to focus on visual imagery which uses replica props as a focus.

What are replica props?



Replica props are an exact copy of a product which can be made to actual size or larger. Here at Spur Creative, we have created replica props for a wide variety of businesses. Replica props are often used in theatre to literally replicate an object, usually in a smaller form. Replica props can also be used by businesses to provide potential customers with a visual display of their products.

How can businesses use replica props to their advantage?


To improve brand awareness

One of the biggest benefits of using replica props is their ability to improve a business’ brand awareness. This can either be through leaving a visual memory in the mind of potential customers or through improving exposure on social media channels. One of our clients, Maelu Cafe have used replicas of their delicious macrons to increase exposure on social media through posting pictures such as this image below. The ‘fun factor’ of the image increases social media interaction, which in turn improves the exposure of the cafe and could lead to even more customers in the local area visiting the cafe. When customers visit the store, the large replicas can also leave a lasting memory in their minds, which means, when they next plan to visit a cafe in the local area, they will remember Maelu over their competitors. This is an unorthodox way to get ahead of your competition.


Replica props are also used by multi-national companies to promote their popular cereal Krave. We were asked to create a larger than life replica of a Kellogg’s product cereal box and Krave cereal pieces, which was to be installed at Alton Towers to promote a new ride which Kellogg’s had sponsored. The replica needed to be an exact match of their cereal packaging and instantly recognisable to theme park visitors. From detailed CAD drawings, we were able to perfectly re-create the packaging and cereal pieces to exact requirements.

Replica props offer a great, long-term alternative form of advertising which, in the long run, can be more inexpensive than traditional advertising techniques such as television, radio or newspapers. The maximum amount of time a business usually runs an advert of this type is around 3 months. However, with a replica prop, it can continue to promote and advertise your business for years


cafe window display

To promote a new product

When it comes to promoting a new product, it’s important to maximise the exposure to both existing and new customers. A new product simply isn’t going to sell if nobody knows that it exists. You need to get the product in front of the eyes of potential customers. Using a replica prop of the new product can be a great addition to your marketing strategy. Large, successful businesses know that it’s important to leave an imprint of their product in the eyes of the customer. At Spur Creative, we are constantly working with businesses on creating replicas of their products. A replica product in a popular resort like Alton Towers is a great way to promote a product directly to a specific target market.

Large-scale replica products can help to promote your product to a wide audience. Whatever the product, our team of creative experts pride themselves on being able to complete a job to the highest standards. By using a large replica of a product, potential customers are likely to remember the product the next time they visit a store.

Using replica props at business stands

Marketing stands can be a great, affordable way of drawing in new customers who are interested in your industry. Stands can be effective when displayed at exhibitions or conferences because it is highly likely that the audience will have a direct interest in your industry, with a willingness to engage with you. However, it can be tricky to draw in the crowds, especially when there are rival businesses competing right next to you.

Replica props can be a great way of making your business stall stand out at a busy conference or exhibition. Often, visitors to the exhibition will find it difficult to remember particular aspects of your stall. In one example, a water purification company asked us to create a large tap to help their exhibition stall stand out from their competitors. The client was really happy with the finished product and the stand went down a treat at the exhibition. This project is one of our biggest success stories.

shop window display

Using replicas in shop window displays

Shop window displays are a major influencing factor in determining whether potential customers visit your store or whether they simply walk past. Often small retailers are guilty of displaying boring, uninspired displays which fail to attract visitors. It’s important that your shop window draws the attention of potential customers. One great way to brighten up any window is to add props which help to create a visual theme. This is a simple way to make your shop window look more interesting to potential customers. Spur Creative are highly experienced in producing props for various well known brands such as Ralph Lauren, Marks & Spencer, Next and Topman. Contact us today to discover how we can help to improve your shop window display.

What types of replica props can Spur Creative design?

Whatever the product or concept, it’s very likely that our design experts will be able to create an exact replica to your requirements. Our creative process begins by looking at the design from either a 2D perspective with hand drawings, 3-D artwork or even from something as simple as photographs of a product. Following on from initial ideas, our design team works out the best way to manufacture the prop then out team of prop makers, carpenters, metal workers and painters make it happen.

An Introductory Guide to Props and Why we Love them

Props Header (1)

What does the term “prop” mean?

The term “props” refers to theatrical property, and is the shorthand for the various items used to drive forward the narrative of a play, or screen/theatrical production. The first use of the shortened word “prop” appears in the Oxford English Dictionary. A prop’s primary function is to make the setting of a play more realistic for the actors involved.

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The 7 Steps to Creating a Captivating Retail Display

The importance of a truly head-turning, compelling retail display cannot be overstated. A retail display campaign is often the first step in the relationship between you and your customers. It’s an important strategy if you’re to win hearts and minds, and turn the passive window shopper into a very active paying customer. They are the difference between whether the customer walks on by, or steps inside your shop.

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Fibreglass Sculptures: 7 Perfect Reasons Why You’ll Want One

Battle Toad

Fibreglass is an almost revolutionary material in the world of home, garden, or public space decoration. It is a special material that allows for a much finer rendering of statues and sculptures. In fact, fibreglass sculptures are starting to become quite the trend in both interior and outdoor design.

This molten glass allows you, or your designer, to go wild on the imagination and create sculptures that really represent you, or that can be part of a wider vision. It can be representative of your business, decorate your garden or patio, or stand as a much larger urban symbol.
But there’s just so much more to be excited about, and I’ve prepared 7 big reasons why you’ll love it!


Fiberglass reflects moulds perfectly


Fibreglass follows the shape and pattern of any mould perfectly, no matter how intricate the design, and no matter the size of the project. This is one of the prime reasons why it’s a great solution for creating sculptures.

This allows it to The first coat we apply to the mould, the gelcoat covers every nook and cranny of the mould without air bubbles forming and the final layers of glass matting and resin strengthen the finished piece. The end result is a perfect, full-bodied sculpture. The object then goes through sanding, polishing and painting, and it’s ready for display.

It is more durable than concrete

In fact, it’s better looking too. But fibreglass is first and foremost, more resistant than concrete, which in time chips away, changes colour, and can be easily broken or cracked. Cement is also too thick to fit snuggly into complex patterns, so if you’re looking for a detailed sculpture, fibreglass is your best bet.

Fibreglass statues can decorate any type of space

Thanks to its versatility, fibreglass can be used to adorn both private and public spaces. You can use Gold hoarder it to create statues for your home, for an elegant office, or, thanks to its durability, for your yard and garden, or for public spaces like parks or squares.

You can order from a manufacturer, and receive a product that follows your specifications to the smallest details. You can even hire an artist or graphic designer to create an original concept for you, then contact a manufacturer and send them the design and specifications.  But there are also artists who specialize in fibreglass sculptures, and you can purchase ready-made, original concepts.

It’s the perfect material for a modern artist

If you’re an artist looking to express yourself in new ways and experiment with new materials, fiberglass might be just the thing for you. While the initial investment in the machinery and materials might be a tad hard on your pockets, and there’s a learning curve to mastering the technique of fiberglass moulding, you can end up creating exquisite pieces that you can both exhibit and sell.

Combine your art with starting a business and perhaps you’ll find that perfect life-work balance we’re all looking for.

Fibreglass can be anything you want


One of the things I like best about this substance is not just that it makes great fibreglass sculptures and objects, but that these can come in any shape, size, and colour/s you want. A good manufacturer will be able to render realistic portraits in both colours and proportions, or avant-garde shapes, futuristic angles, caricatures, famous pop icons, and more. Your imagination is the limit!

A fibreglass sculpture can be the perfect gift

Because the possibilities are endless, you can order the creation of special and unique gifts for your friends and loved ones. Perhaps you can surprise your mother and recreate that one statue she loved, but which broke.

Or maybe you’ve got a friend who collects action figures and you want to create a unique rendition of a favorite character for them. Only it will be life-sized and awesome!

It is light and easy to transport

Fibreglass is excellent for creating large sculptures not just because it’s highly resistant, but because it’s light, too. This makes it easier to transport, either by yourself or by a courier or moving service. So whether it’s for a private initiative, or a public project, handling is easier and safer.


These are just a few of the reasons why I love fibreglass sculptures and consider them far superior to many other materials. Fibreglass allows you to decorate with unique concepts that look and are high quality, of either your own design, or a manufacturer’s or artist’s.

But I also love the fact that you can purchase ready-made sculptures from specialized vendors and pick something that truly reflects your preferences, or the requirements of the space you’re decorating.

So, what are you waiting for? You’ve seen what fibre§glass can do, it’s time to get a sculpture of your own!