The rise of endless option on the internet meant that there was a movement in improving physical retail stores. Experiential retail is a fun alternative to online shopping. The younger generation, such as millennials, would rather spend their money on experiences than possessions.
To sway consumer’s choice to always shop online, retailers need to offer consumers a unique experience. Props haven become a part of this unique experience and they work particularly well when there is a new product launch, retailers want to make a giant prop of their products or replicas of characters that are associated with their brand.