How replica props can add value to your business

prop in window

Trying to make your company stand out is a common issue. Whether it’s a small business trying to break through in a new industry, or multi-national company looking for new ways to draw in more customers, getting noticed is something which all business strive for. One of the most popular methods successful businesses use to get noticed is with visual imagery as a form of advertising. Visual advertising comes in many forms; however we’re going to focus on visual imagery which uses replica props as a focus.

What are replica props?

 
 

Replica props are an exact copy of a product which can be made to actual size or larger. Here at Spur Creative, we have created replica props for a wide variety of businesses. Replica props are often used in theatre to literally replicate an object, usually in a smaller form. Replica props can also be used by businesses to provide potential customers with a visual display of their products.

How can businesses use replica props to their advantage?

 

To improve brand awareness

One of the biggest benefits of using replica props is their ability to improve a business’ brand awareness. This can either be through leaving a visual memory in the mind of potential customers or through improving exposure on social media channels. One of our clients, Maelu Cafe have used replicas of their delicious macrons to increase exposure on social media through posting pictures such as this image below. The ‘fun factor’ of the image increases social media interaction, which in turn improves the exposure of the cafe and could lead to even more customers in the local area visiting the cafe. When customers visit the store, the large replicas can also leave a lasting memory in their minds, which means, when they next plan to visit a cafe in the local area, they will remember Maelu over their competitors. This is an unorthodox way to get ahead of your competition.

 

Replica props are also used by multi-national companies to promote their popular cereal Krave. We were asked to create a larger than life replica of a Kellogg’s product cereal box and Krave cereal pieces, which was to be installed at Alton Towers to promote a new ride which Kellogg’s had sponsored. The replica needed to be an exact match of their cereal packaging and instantly recognisable to theme park visitors. From detailed CAD drawings, we were able to perfectly re-create the packaging and cereal pieces to exact requirements.

Replica props offer a great, long-term alternative form of advertising which, in the long run, can be more inexpensive than traditional advertising techniques such as television, radio or newspapers. The maximum amount of time a business usually runs an advert of this type is around 3 months. However, with a replica prop, it can continue to promote and advertise your business for years

 
cafe window display

To promote a new product

When it comes to promoting a new product, it’s important to maximise the exposure to both existing and new customers. A new product simply isn’t going to sell if nobody knows that it exists. You need to get the product in front of the eyes of potential customers. Using a replica prop of the new product can be a great addition to your marketing strategy. Large, successful businesses know that it’s important to leave an imprint of their product in the eyes of the customer. At Spur Creative, we are constantly working with businesses on creating replicas of their products. A replica product in a popular resort like Alton Towers is a great way to promote a product directly to a specific target market.

Large-scale replica products can help to promote your product to a wide audience. Whatever the product, our team of creative experts pride themselves on being able to complete a job to the highest standards. By using a large replica of a product, potential customers are likely to remember the product the next time they visit a store.

Using replica props at business stands

Marketing stands can be a great, affordable way of drawing in new customers who are interested in your industry. Stands can be effective when displayed at exhibitions or conferences because it is highly likely that the audience will have a direct interest in your industry, with a willingness to engage with you. However, it can be tricky to draw in the crowds, especially when there are rival businesses competing right next to you.

Replica props can be a great way of making your business stall stand out at a busy conference or exhibition. Often, visitors to the exhibition will find it difficult to remember particular aspects of your stall. In one example, a water purification company asked us to create a large tap to help their exhibition stall stand out from their competitors. The client was really happy with the finished product and the stand went down a treat at the exhibition. This project is one of our biggest success stories.

shop window display

Using replicas in shop window displays

Shop window displays are a major influencing factor in determining whether potential customers visit your store or whether they simply walk past. Often small retailers are guilty of displaying boring, uninspired displays which fail to attract visitors. It’s important that your shop window draws the attention of potential customers. One great way to brighten up any window is to add props which help to create a visual theme. This is a simple way to make your shop window look more interesting to potential customers. Spur Creative are highly experienced in producing props for various well known brands such as Ralph Lauren, Marks & Spencer, Next and Topman. Contact us today to discover how we can help to improve your shop window display.

What types of replica props can Spur Creative design?

Whatever the product or concept, it’s very likely that our design experts will be able to create an exact replica to your requirements. Our creative process begins by looking at the design from either a 2D perspective with hand drawings, 3-D artwork or even from something as simple as photographs of a product. Following on from initial ideas, our design team works out the best way to manufacture the prop then out team of prop makers, carpenters, metal workers and painters make it happen.

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Ways Theatre Props Can Enhance Your Performance

From chairs to footballs, props are the physical objects used on stage in drama productions. Used correctly, they can add to your performance in a unique and profound way, with audience members thinking about your performance long after it’s finished. There are certain ways you can make use of props to ensure you get the most out of them.

Your props can be either real or symbolic

  • Props can be used as either literal items, such as a characters putting their keys on a table, or they can be symbolic- metaphors used to indicate something else.
  • Using literal props, and actions to go with them, create a visceral quality. This makes the plot spring to life, and can emphasise important movements.
  • By using props symbolically, you can create powerful and profound images in the heads of you audience members. For example, if you wanted to demonstrate the separation of two people, a knife could be used to solemnly cut the air. You could also have a picture of the two characters torn apart.

Props can help to pace your story

Props can be used to have a powerful impact on what characters are saying or doing, but these ‘silver-bullet’ props can only be used once to maintain their importance. You will have to think carefully about where to use important props that move the story forward or add a new level.

Like a hook in music, props can be used to create a memorable drama sequence, engaging the audience and igniting the imagination. This helps to immerse the audience in the universe of your story, making even the most fantastical of settings come closer to being reality.

Selling your story with props

If your performance involves an element of interacting with the audience, you can use props to sell your story to them, giving them a physical metaphor to really involve them in your vision. There is an example involving a marble, a baseball and a beach ball when talking about financial policies. Firstly, ask an audience member to keep a marble in their pocket, telling them how easy it would be to forget it. Next, you ask your audience member to keep a baseball in their pocket, remarking how much more difficult it is to forget it. Finally, the audience member is asked to put the beach ball in their pocket, which they can’t.

This is where the metaphorical leap happens. By taking out the financial policy early, it would be like the marble, bought somewhat later, it would be like the baseball, noticeable but able to be carried. If left too late you wouldn’t be able to carry it. By involving the audience with symbolic prop use, the story becomes a lot more believable, and will stay with the audience for a long time.

How to Create a Breathtaking Window Display for Your Shop Front

Even with a small amount of merchandise, you can have a lot of fun creating an interesting window design. The use of brightly coloured props will draw people in and create customer intrigue that will transform into increased revenue and customer base. These are our recommendations for creating a great window display.

  • A great retail window takes time to create, so always plan your window at least one month in advance.
  • A firm setting, such as a woodland, beach or disco will engage with your customers’ imagination and sell them a lifestyle along with your product.
  • Use props to support your display. Relevant and interesting props will complement your window set and make your products really stand out.
  • Choose your key products to feature in your window display, this works especially well with clothing that looks better on, rather than folded or on a hanger.
  • Use multiple layers of height in your display as it allows the customer to discover various items in your window.
  • Keep your key products at eye level so that passersby will be able to see your display. If your shop front faces out to a road, consider placing your products so that cars will have a good view.
  • Try to use three colours. Whilst a monochrome or single colour window display may look chic, it won’t catch the eye of passing potential customers, putting your work to waste.
  • That being said, too many patterns or colours can distract potential customers from the product you’re trying to market. By sticking to three colours, you can make a colourful display that focuses on the product you’re selling.
  • Try to show the product being used, if possible. By having photographs in the display showing the product being used or worn, you make it easier for potential customers to imagine themselves owning and using the product. A good window display will not only display the product, but create an aspirational lifestyle for your customers.
  • Sell the items your customer wants. By focusing on luxury products, rather than necessities, you will capture the interest of more people looking to buy something nice for themselves after a long week at work.
  • It’s essential to make sure before you install your window display, you thoroughly clean both sides of the window and the floor of your display. No one will want to buy anything from your shop if it looks dirty and uncared for.
  • Whilst you’re using your window display to highlight the products you want to sell, resist the temptation to fill your window with everything you have to offer. Remember that your window display is not your stockroom.
  • Remember to change your window display every month. By regularly changing your display, you will be engaging your customers and keeping them interested in the products you sell.

The Importance of Props in Film

A property (commonly shortened to prop) is an item used on screen or stage to help enhance a performance. It can make a scene feel more authentic or help actors play their role more adequately. 

Put simply: they’re a vital part of film, TV, and theatre.

But why?

Circumstance

Props are most commonly used in conveying the time and place the narrative is set. Props are often the only indicator of what decade, or cultural movement a story is set in.

For example, if a narrative is set in Ancient Rome, certain props will be used to show that. The prop maker will have to thoroughly research that time period to convey this to an audience.

It helps the story come alive, and helps viewers activate their imagination more readily.

Imagine a sci-fi film without a prop. It’d be a pretty drab affair.

Atmosphere

As well as helping the audience understand the narrative, a prop can also help actors get a feel for their role. An actor will find getting into their Native American role; if they have they’re dressed similar and holding weapons and tools used in that time period.

Today, films rely more and more on shooting in front of a green screen. This can make it extremely hard for actors to get into their role. A prop can help them do that.

Character

Film characters often become instantly recognisable through their props. Think Indiana Jones’s hat and bullwhip. These two props serve as an extension of this characters personality, and help him become recognisable instantly.

Safety

This is often overlooked, but props can help ensure the safety of actors. A fake knife of gun can look just as intimidating as the real thing when done well, and don’t put actors in any immediate threat.

Looking for props in your next theatre production or film? Spur Creative have worked with some huge industry names creating lifelike props.