One of our regular clients got in touch and asked us to help with a promotion they were working on for Braun. We were asked to create around 1,000 ice blocks to promote one of their new products: Braun CoolTec shavers.
The plan was that they will be used in retail outlets worldwide as a point of sale for the new ‘ice cool’ product. So, we got the job done, delivered the props in bulk to a main distribution centre where they were dispensed to stores throughout the world.

Concept art
Our client was working with Braun who had a new razor on the market, The Braun Cooltec shaver. Their whole advertising campaign was based around the shaver feeling as cool as ice so naturally they came up with the idea to have their brand new project displayed in a block of ice in stores worldwide. The concept art shows what they were hoping to achieve and it was our job to make sure it happened.
One ice block
Here is one ice block out of the mould. Our client wanted them to look frosty with a few bubbles inside. We have a de-gasser which takes out any excess air from substances such as resin or silicone, for example, so we put each batch in to the de-gasser and then poured the mixed 2-part polyurethane clear resin in to each mould in such a way that we could re-create the right amount of bubbles (if we hadn’t de-gassed the mix the whole ice block would have too many air bubbles) Each mould was pre-heated prior to the pour and a polythene room was set up to keep all the heat in whilst we were casting them out.
Many ice blocks
Here are a few of the 900 blocks. Once out of their moulds there was still work to do on each one including setting each one in a jig and taking away some of the underside, where the resin was poured in to, to make sure the bottoms were flat and also that the height was very specific as the finished blocks had to fit snugly in a glorifier to be displayed in.-
Concept art
Our client was working with Braun who had a new razor on the market, The Braun Cooltec shaver. Their whole advertising campaign was based around the shaver feeling as cool as ice so naturally they came up with the idea to have their brand new project displayed in a block of ice in stores worldwide. The concept art shows what they were hoping to achieve and it was our job to make sure it happened. -
CNC machining the block
We were given 3-D artwork to work with and, because the ice blocks had to hold the shavers, we wanted to make sure that the master was as accurate as possible so we used a CNC machine which cut the basic shape, minus the cracks. -
Making cracks
From the CNC cut master block we made a mould and in to this we poured a melted wax based clay and, once it was set, took it out of the mould and sculpted the cracks in to the block. -
The moulds
From our sculpted block of wax based clay, we made yet another mould and cast out lots of plaster masters, each of which we made a further mould from so that we had many moulds with which to make the process of making 900 ice blocks go that bit quicker. -
One ice block
Here is one ice block out of the mould. Our client wanted them to look frosty with a few bubbles inside. We have a de-gasser which takes out any excess air from substances such as resin or silicone, for example, so we put each batch in to the de-gasser and then poured the mixed 2-part polyurethane clear resin in to each mould in such a way that we could re-create the right amount of bubbles (if we hadn’t de-gassed the mix the whole ice block would have too many air bubbles) Each mould was pre-heated prior to the pour and a polythene room was set up to keep all the heat in whilst we were casting them out. -
Many ice blocks
Here are a few of the 900 blocks. Once out of their moulds there was still work to do on each one including setting each one in a jig and taking away some of the underside, where the resin was poured in to, to make sure the bottoms were flat and also that the height was very specific as the finished blocks had to fit snugly in a glorifier to be displayed in. -
The finished ice block on show
Here is the finished ice block, in its glorifier and lit up from underneath by an LED light to really make the block look icy fresh.